Kia Has Another Stab at Chinese Market with EVs

Kia is having another stab at selling cars in China by teaming up with the country’s Jiangsu Yueda, a long-time partner there.

The two companies signed a fresh deal on Monday pledging to cooperate in releasing new SUVs and electric cars.

Kia’s previous alliance in China was with both Jiangsu Yueda and Dongfeng Motor, which held a 25 percent stake each, but Dongfeng Motor recently sold its stake to state-run Jiangsu Yueda after Kia cars proved stubbornly unpopular in the world’s biggest car market.

Kia will announce the name and logo of the newly streamlined joint venture at the Beijing Motor Show in April.

Key models will be the Sportage SUV and Carnival minivan, which are popular in the U.S. Some models will be available only in China. Starting with the EV6 electric car slated for release sometime next year, Kia plans to launch six electric cars by 2027.

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