Breuninger: Carsten Hendrich is named Chief Brand Officer

Strengthening the brand strategyStuttgart, 28 September 2021 In the future, Breuninger will concentrate its brand expertise even more strongly. As Chief Brand Officer (CBO), Carsten Hendrich will be responsible for Breuninger’s brand strategy starting 18 October 2021. He reports directly to Breuninger CEO Holger Blecker.Carsten HendrichIn order to advance the marketing issues of brand strategy,…

When accidents happen, drones weigh their options

Flying cars, drones, and other urban aerial mobility vehicles have real potential to provide efficient transportation and delivery solutions, but what happens if a drone delivering cheeseburgers breaks down over a city park or in the middle of a crowded street? Researchers at the University of Illinois Urbana-Champaign developed a method to measure vehicles’ ability…